Work

Advergame

Pandalavita

The first mobile video game launched by THUN according to the Artematica archive: the brand's characters and values become playable.

Role
Concept · Design · Development
Client
THUN
The panda character and mobile screens from the THUN video game Pandalavita

A brand character takes the lead

Pandalavita turns the figurative world of THUN into a mobile video game built around its panda.

The Artematica archive presents it as the first mobile video game launched by the brand.

Client

THUN

The language of the brand extends to characters, settings and interactive actions.

Format

Mobile video game

A product native to mobile devices, not simply a web activation.

Role

From idea to build

Artematica handled concept, game design and production.