Entry point
On-pack codes
The physical product becomes the way into the digital experience.
Work
Advergame
Animal Action
An advergame tied to on-pack codes; the promotion, planned for two months, ran for twelve.
- Role
- Concept · Design · Development
- Client
- Ferrero
The pack opens the game
Animal Action connects the codes printed on the packaging to a game with animals, explorable environments and progression.
The project was also distributed as a mobile application for iOS and Android, taking the campaign beyond a single promotional visit.
Platforms
Web and mobile
The game was distributed on the web and through the iOS and Android stores.
Outcome
From 2 to 12 months
The promotion was extended from its initial two months to a full year.